Back in July I wrote about some of my work with Scotland’s mobile cinema, The Screen Machine, which sees me managing the Machine’s social media presence and PR. With the promotion of an upcoming tour of 1940s film, Whisky Galore, the cinema is back in the news again.
We may have over 2000 Facebook fans and a growing Twitter presence, but nothing beats the traditional press release to generate some buzz around a project, particularly one as exciting as Screen Machine taking Whisky Galore back to Barra, where it was filmed in 1948.
Within a day we had news items on the BBC, STV and Stornoway Gazette websites, plus news items in the Daily Mail and other print publications. I also started some discussion on Twitter, inviting film fans to suggest other famous Scottish films that should be taken to locations around the country.
The response was fast and good fun, with some interesting ideas coming from all over the Twittersphere.
The buzz has continued over subsequent weeks, with a new competition recently added to the main website, offering a tour of the Scotch Whisky Experience and DVDs of the film.
Most importantly ticket sales are strong and the response from attendees positive, hopefully ensuring more special screenings in the coming year.
Listen to the BBC Film Programme’s trip to see Screen Machine on Barra on the BBC iPlayer.