At the risk of sounding like I’m selling something, I thought I should mention that I’ve been asked to give a talk in a few weeks as part of the well-respected AmbITion Webinar series: Now you’re talking! – e-copywriting for all your audiences takes place on Thursday 21 October, 2010 in Glasgow.
Rather than trying to explain what I’ll be discussing, here’s the blurb from the site:
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice?
I’m told there’s a maximum audience of around 40 people at the Glasgow venue, but the event is also going to be live-streamed on the Internet, which is a new thing for me. The last talk I gave was back in May at the Dumfries and Galloway Film Festival, when I tackled the subject of how to be a DIY film reviewer, but that was only to a small group of film fans, not a (potentially) global audience.
I’m sure it’ll be a fun afternoon, and, while the whole talk is of course written and ready to go, I’d welcome any thoughts you might have on the topic in the comments below – I’ll be sure to shout out the best ones on the day.
In the meantime, head over to the AmbITion website to find out more about my talk and other future (and previous) events.